Have you experienced the rite of passage of receiving your AARP membership card–because you are age fifty or older? Know someone who has? How many people in the audiences for which you write are fifty or older?
If you want to know more about communicating with older audiences, come to a free seminar by Dana Chisnel and Amy Lee, from 11 to 12:30 on October 6th, 2004, sponsored by the Kachina New Mexico Chapter of the Society for Technical Communication. To attend, please contact Jonathan Price at firstname.lastname@example.org.
As the Web-using population ages, more people in our audiences may be older than you realize. Take part in this seminar to hear about research on how older people use the Web and the issues they have with language, information architecture, visual design and formatting, and content.
Throughout 2003, AARP conducted a series of usability tests, focus groups, and participatory design sessions–among other activities–involving more than 100 users across the United States as part of an AARP initiative called “Older Wiser Wired.” Suspecting that there is more to the older adult’s experience on the Web than large and small typefaces, AARP constructed research that sought to define a set of best practices and design guidelines for Web sites directed toward older audiences. AARP’s research reveals surprising and fascinating findings about developing, organizing, and presenting content for audiences in this fast-growing demographic.
An independent consultant for half of her twenty-year career, Dana Chisnell has a resume that includes time at Tec-Ed, IBM’s Nordic Lab, and the Document Design Center of the American Institutes for Research. Dana is a long-time member of the Usability Professionals’ Association, an associate fellow of STC, and a member of BayCHI, the San Francisco Bay Area chapter of the Association for Computing Machinery Special Interest Group on Computer-Human Interaction. She is the award-winning author of NetObjects Fusion 2.0: Effective Web Design in 3 Days (International Thomson Publishing, 1997). Dana has presented at various STC international and regional conferences and local meetings, at meetings of the Human Factors and Ergonomics Society, and at CHl 2004 in Vienna, Austria.
Amy Lee is the manager of creative web development for AARP’s Web site. She oversees the overall visual design and usability of a site that is uniquely targeted to serving adults over fifty. Amy holds a master’s degree in publications design and a bachelor’s degree in communications with an emphasis on journalism. She has been a guest lecturer at University of Maryland, the University of Baltimore, and Loyola College in Baltimore. She has also spoken before the Usability Professionals’ Association in Washington, DC, and Chicago; the FedWeb conference; and the Society for Technical Communication.
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- From I-40, take the Eubank exit and go south on Eubank.
- Keep on going south past Central to Gibson.
- Turn left on Gibson, and enter the parking lot for Ktech (1300 Eubank).
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